An older project. Mock advertising campaign for Refreshers sweets - my objective was to create a fun campaign that would capture the eye of my target audience (teen-young adults).
I went with a fun, hand lettered, alliterated campaign for these chewy sweets. The phrases along with the slogan "tongue twistingly tasty" provide an element of fun and interaction for consumers.
I went with a fun, hand lettered, alliterated campaign for these chewy sweets. The phrases along with the slogan "tongue twistingly tasty" provide an element of fun and interaction for consumers.