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Ben & Jerry's: The Big Apple's Little Garden
Sophie Proops
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This poster is inspired by the iconic I heart NY symbol.
This is two pages of the website that would be used to join the online community.
This is a guide showing how the process works. It would also be used as a selling point and placed on bus stop adverts around the city. (Shown Below).
This map would be projected on screens so people can see who is part of the community and where with live updates.
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Ben & Jerry's: The Big Apple's Little Garden
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Published:
May 9th 2014
Sophie Proops
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Sophie Proops
London, United Kingdom
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Ben & Jerry's: The Big Apple's Little Garden
The brief was to use Ben and Jerry's as a catalyst to promote health and well being in a megacity. I chose New York as my city, and developed 'Th
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1
116
0
Published:
May 9th 2014
Creative Fields
Branding
Creative Direction
#ben&jerrys
#health #wellbeing
Copyright Info
Attribution, Non-commercial
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