Soul Lentil Pot

Soul Lentil Pot Brand Identity Design

南印扁豆鍋品牌形象設計

Category: Branding Design

Designer: I-An Chang

Soul Lentil Pot promotes 'eco-friendly' and 'healthy', and wants to be young and on-trend for its customers.

We therefore created a new brand identity system to fit the brand concept and user experience. Through the design,

the core values of the brand are communicated to consumers in a more precise manner.

Soul Lentil Pot 倡導「環保」與「健康」，且希望帶給顧客年輕、符合潮流等意象。
因此我們針對其品牌理念與用戶體驗，量身打造新的品牌識別系統。
透過設計，將品牌核心價值更精準地傳遞給消費者。

Brand Planning

We created a design guideline for the brand, which contains elements of brand identity, typeface and colour palette. The guideline is designed to help the brand maintain consistency and professionalism across different platforms, which ensure that the brand is presented in different media in a way that is consistent with the brand's values and positioning. The brand guideline is important for building brand identity and increasing brand awareness, helping brands to establish a consistent image and making it easier for consumers to recognise and understand the brand's values.

在此專案中，我們為品牌製作一份設計指南，其包含著品牌標示、字體和配色等元素，旨在幫助品牌在不同的平台上保持一致性和專業性。這份指南提供了具體的指導和準則，確保品牌在不同媒體上的呈現方式是符合品牌價值和定位的。品牌指南對於建立品牌形象和提高品牌知名度非常重要，它可以幫助品牌建立起一個統一的形象，並且讓消費者更容易地認識和了解品牌的價值。