Tasked with rebranding 3rd-generation South African winery Alvi’s Drift, our challenge was lending a fresh look and feel that would appeal to a new generation of wine lovers while not alienating existing customers.

We created a sophisticated retail website, aiming to showcase the products, the landscape and the rich family legacy in an equally impactful manner.

We opted to feature the iconic bridge for which the winery was named on the homepage, taking inspiration for colours from the landscape. We used “caught in the moment” imagery to convey the authenticity of both the place and its people.