Fitness Freak is a Fitness Bootcamp in Tehran, Specially for women. The client wanted a very masculine and rough visual
identity, so I designed a typography based on “FF” inspired by signs and emblems used in the Army.I also prepared whole visual guidelines like fonts and colors, In visual Identity I adjusted a spray effect for symbols they wanted to use as signage in the gym, To make the brand image rougher. In continuation of the project, I created a typeface based on their logotype to use in signage and other materials in the gym.
Custom Typeface Specially Designed for Fitness Freak.
