The world's biggest video games awards ceremony.
The Game Awards recognizes and upholds creative and technical excellence in the global video game industry, bringing together game developers, game developers and notable names from popular culture to celebrate and advance gaming's position as the most immersive, challenging and inspiring form of entertainment.
For the 2022 edition of The Game Awards, our studio was challenged to create a visual identity that would not only capture the essence of the event's theme, "Games Without Frontiers," but also convey a sense of sophistication and prestige on par with esteemed ceremonies like the Oscars. Embracing this challenge, we crafted a versatile and immersive identity that seamlessly transitions between 2D and 3D spaces, reflecting the limitless possibilities of gaming across multiple platforms and dimensions, all while exuding a refined and luxurious aesthetic.
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Drawing inspiration from the concept of multiverses and the glamour of high-profile awards shows, we developed a visual narrative that celebrates the interconnectedness of games living simultaneously on various mediums and platforms. The chosen color palette, featuring vibrant shades of orange and yellow, is accentuated by elegant metallic and rich black accents, evoking the warmth, energy, and sophistication befitting this illustrious gaming event.
One of the challenges we faced was to create a coherent and cohesive identity that would resonate with diverse audiences while maintaining a premium look and feel across all applications. To achieve this, we developed a dynamic and flexible visual system that effortlessly transitions between 2D and 3D environments. By fusing the excitement of the gaming multiverse with the elegance of the awards ceremony, we have created a visual experience that feels inspiring and captivating.
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Client: The Game Awards
Visual Identity: OnRepeat Studio
Website Design: White Rabbit Group
Website Design: White Rabbit Group
