Erwin van den IJssel's profile

National Geographic – Ident Series


National Geographic – Ident Series
Scale a glacier, walk on Mars, travel to ancient Rome and then bust a drug ring, in this series of idents for National Geographic. What a great project from beginning to end – starting with an exciting open brief, developing the concept together with a committed client, and finally working with the entire team at The Panics on bringing the series to life.

Each ident is based on a different theme in NatGeo’s rich programming and tells a story by showing two landscapes side by side. By finding contrast and connections between these worlds that are years – sometimes lightyears – apart, each ident aims to explore what it means to go FURTHER.
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Client: The Walt Disney Company LTD
Director: Erwin van den IJssel
Production Company: The Panics
Post Production: Post Panic
Music & Sound Design: Amp.Amsterdam
National Geographic – Ident Series
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National Geographic – Ident Series

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