Role
Graphic Designer
Graphic Designer
Project goal
Create a minimalist logo design for a modern recruiting agency in Germany that connects people. The logo should include a picture logo of the word mark and the slogan, or a wordmark logo with a separate element that can be used on its own. The image logo or element should be suitable for use as an icon or on various documents without the word mark. The logo should be design-oriented, modern, minimalist, clear, and focused, and should reflect the aspect of recruiting. Additionally, the logo should be suitable for use on company clothing and promotional gifts.
Create a minimalist logo design for a modern recruiting agency in Germany that connects people. The logo should include a picture logo of the word mark and the slogan, or a wordmark logo with a separate element that can be used on its own. The image logo or element should be suitable for use as an icon or on various documents without the word mark. The logo should be design-oriented, modern, minimalist, clear, and focused, and should reflect the aspect of recruiting. Additionally, the logo should be suitable for use on company clothing and promotional gifts.
Solution
The logo design incorporates several elements that symbolize the company's commitment to identifying suitable candidates. The elements include touch and swipe technology components that serve as a slider button used to filter candidates, an icon of the right candidate, and the letter "B" from the initial letter of the company's name.
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