Biba - Women's Day Campaign - Womann Ki Baat
THE BRAND
Biba is an Indian women's ethnic fashion brand.
THE SITUATION
It was 2021, the pandemic had forced everyone to stay and work from home.
Being at home, it is difficult opening up to other people about our feelings. That leads to a ton of suppressed emotions – anxiety, sadness, happiness. We have not had an outlet for the longest time.
What if there was a way to do so this Women’s Day?
THE IDEA
A social experiment video was created where we invited women from different walks of life to share what was in their heart '#WoMannKiBaat', on Women’s Day. The video was shared across Biba's social platforms as well as by influencers, and social fans and followers were encouraged to share their WoMannKiBaat to get a weight off their chest.
THE RESULTS
Over 2 Million Views across platforms.
Hundreds of entries received from women across the country.
