BRIEF
Create a new eco footwear brand and bring it to life. I came up with the idea of creating an eco ballet shoe brand.
CONCEPT
A professional ballerina can go through a pair of pointes every 3 days, generating a lot of harmful waste. Selene tries to solve this issue by making biodegradable shoes that becomes one with the soil when thrown out, eliminating any potential waste.
SOLUTION
The brand’s visuals are therefore all revolved around flowers. These flowers tell the story of the shoes, that degrade into soil after being thrown out and become fertilizer for plants to bloom. It is also a symbol of the ballerina blooming with her dance and revolutionizing the ballet industry.
THANK YOU!
For taking the time to look at my work:)
