Location
Brazil
Role
Branding & Packaging
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Booma is a brand of vegan, organic, and extremely high-quality hygiene and care products for babies. With shampoo, anti-diaper rash ointment, and moisturizer, Booma debuts on the market focusing on preserving the health of babies, as well as that of the Earth.
The Challenge
Our main challenge was to develop a fun, cute, and friendly visual identity and packaging that would directly connect with the playful atmosphere of childhood, but at the same time elegant and reliable in order to convey all its excellence to parents.
The Solution
to start the project we inspired ourselves on a universal truth: kids hate bath time. So.. Let’s change it a pack at a time! For that reason and from the name booma, the packing plays with the double meaning of boo: the caring “my boo” and the scaring boo of ghosts and bogeyman. This way we gave life to these beautiful ugly creatures to transform one of the scariest times of childhood into a loving and caring family moment.
The monsters were created from the geometry of the Booma logo, which was developed based on the famous shape sorter and building toys. However, the version of the logo used on the packaging is the institutional one. To balance the fun with the brand's high quality, the light background associated with monospaced typography brings elegance and minimalism to the packaging.
The love involved in care makes the bath become much more than a hygiene routine. According to experts, it is the opportunity to strengthen ties with the child and stimulate autonomy and senses. For all these reasons, booma comes up with a fun look to turn this sometimes tense and tiring moment into a happy, light, safe and memorable experience for babies and parents alike.
