Rebrand & Rollout

A recent merger of the Sener Group and the Tactix Group created an opportunity to realign the businesses as one in Australia. Homage was paid to the original Tactix logo whilst adapting to the recently updated Sener Group brand identity.

An alignment of brand fonts and colours was implemented whilst still allowing some personal expressions for the the joint venture to maximise opportunities in a growing market within the engineering and transportation sector.

A full visual identity was created with a rollout of internal and external print and digital collateral to suit the business needs. This is an ongoing process with an online brand guidelines and new website due to launch later this year.