Dr Earth Rebrand
A zest for healthy living
THE IDEA
The brand is an expression of positive energy with the element of fun that’s central to the way that Dr. Earth does business. It embodies happiness, health and nature. The bee represents the “gathering" side of the business, bringing elements from all parts of the world to combine into bespoke remedies and supplements for customers.
Right from the start we wanted to bring nature into the store environment, and there was no better person to implement this than our muralist, Christina Hyunh, who has this at the heart of her work, and is bringing colour and joy into the spaces now under construction.
Mural Artist: Christina Huynh
Note: Project was undertaken on behalf of McCartney Design who have full ownership of the project strategy, brand identity and all final artwork and deliverables. All store visuals and renders are concepts from McCartney design. For more visit: mccartneydesign.com.au
