The Arctic is the movement of life. Merch for Gazprom Neft Shelf
Gazprom Neft Shelf is the first and the only oil company producing oil on the Arctic shelf of Russia. We have repeatedly developed the souvenir designs for the company.
We used recognizable images and associations to reveal the theme of the Arctic nature and the company's activities. Gazprom Neft Shelf has a special relation to this beautiful harsh space.
The image of ice cracks tells a story of the Arctic as a space of movement. From the movement of oceanic ice to the movement of life and work in the north. Company appears as a part of this movement, woven into them naturally.
The visual solution combines stability and dynamics. Ice cracks were made on textured design paper to emphasize associations with the snowy surface. Arctic radiance and icy shine under the northern sun are transmitted.
A square sticker of an accent color symbolizes an oil platform. The texts speak both the beauty of the Arctic and the moments in the activity of the platform — offering the addressee to share this beauty and these moments with the company.
Creative team
Art director: Irina Schmidt
Designer: Olga Samofalova, Valeriy Golubcov
Project Manager: Anna Sleptsova
