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03.23
As a 3D designer, I was tasked with exploring two design routes for a rebranding recently.
The client ultimately went with a the other route, but I didn’t want this one to go to waste. So I decided to take my renderings in a new direction that matched my personal style. I wanted to convey a sense of curiosity and adventure, so I explored in different scenarios.
The lighting in these renderings had a great impact on the mood and overall look of the image. I wanted to showcase how with little material, you can influence the look and feel of a brand.
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APPLICATION
Visuals are more important than ever in marketing and capture the user's attention, building trust in the brand. The website with these visuals speaks to the user within seconds and sets the expectation for a high-quality vendor, no matter the field of expertise.
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PROCESS
I carefully listened to the brief, trying to find visual metaphors for the situation we were trying to convey. I sketched my ideas first and then went into my 3D software of choice to build a rough prototype. Afterward, I tweaked everything a bit more to match my personal liking.
High-quality marketing materials have a significant influence on brands, and as a designer, I'm committed to creating visuals that capture the user's attention and build trust in the brand. My process of exploring different design routes highlights how important it is to find the right visual metaphors and to customize them to match the brand's personality.
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Visit my Website for more
tobias-peil.com
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