Project: Brand Guidelines Development
Client Brands:
• Stone Brewing
• Arrogant Brewing
• Royal Gorge Route Railroad
• The Egg & I Restaurants
Description:
I spearheaded the development, implementation, and management of comprehensive brand guidelines for a diverse portfolio of clients, including Stone Brewing, Arrogant Brewing, Royal Gorge Route Railroad, and The Egg & I Restaurants.
These guidelines serve as a compass for brand consistency, articulating the narrative behind each brand while offering precise instructions for logo marks and font usage across various platforms.
In addition to curating digital assets, I ensured strict adherence to the company's values and vision, guaranteeing that logos and marks were accurately represented for dissemination and seamless integration across marketing collateral and communications channels.