During this project, I collaborated with the client from the inception of their brand naming process. After presenting multiple name options, the client ultimately selected the name "Noon" due to two reasons:

     • The name and surname of the client, "Nasim Nayyeri," begin with the letters "N"
     • The bakery also provided French bread as one of their services.

Upon finalizing the brand name, a design was created featuring the letter "n" and a leaf. The choice of the leaf in the design was to complement the natural plant decor that the client presented in their confectioneries.

The logo design for Nasim Nayyeri's pastry studio, known as "Noon," was initiated with a focus on showcasing the Persian letter "N." The client requested the utilization of pastel hues for the logo's design. To complement the natural embellishments, such as flowers and leaves, featured on the cakes baked in the studio, the logo incorporated the element of leaves.

The concept was to merge the letter "n" with a "leaf" using a minimalistic and two-dimensional approach.