Brand Guidlines & Brand Identity

CRUISER SAFARIS
BRAND IDENTITY & BRAND GUIDELINES
Cruiser Safaris came to us in need of a complete brand overhaul. From their logo, to their positioning and their identity, there was nothing we didn't rebuild from the ground up to create a brand for them that stood out amongst the rest for their international clientele. The identity system is inspired by the thrill of the hunt, topographical maps, animal tracks, and a colour palette drawn from the beautiful African landscapes on offer at Cruiser Safaris. The end result is a truly unique and eye catching brand identity. Below you will find samples from the brand guidelines we created for our client as well as best practices on how to use the identity. 


CREDITS
Client / Cruiser Safaris
Creative Director / Waldo Buchner
Art Director / Chris Savides
Identity Design / Chris Savides
Website UI Design / Rozanne Day
Project Manager / Chené Caine

www.cruiserhuntingsafaris.com

Brand Guidlines & Brand Identity
Published:

Brand Guidlines & Brand Identity

Cruiser Safaris came to us in need of a complete brand overhaul. From their logo, to their positioning and their identity, there was nothing we d Read More

Published: