Introducing CAREFREE, Hertex's in-house range of easy-care fabrics.

We wanted to create a simple, eye catching brand that would be easily recognizable in the Hertex showrooms, yet still be complimentary to the overall look and feel of Hertex.

Our touch points ranged from furniture pieces covered with CAREFREE fabric with tags linking a QR code to the website, hanger divider boards and memos to easily identity the range in the showroom, CAREFREE branded boxes with fabric swatches of all the ranges, DL pamphlets as well as a digital campaign including videos shared on socials, online catalogues and email marketing elements.