To convince ranch-loving enthusiast that Hidden Valley Ranch, a well known brand for their ranch dressings, can enhance the simple goodness of food and bring a simple yet flavourful twist to their everyday meal, the brand launched a promotional campaign called “Tourney of Taste.” This campaign was developed on facebook in order to easily reach out to their highly engaged and active fans.

 

Tourney of Taste is a voting platform for Canadians to vote for which food or meal items would be better once “ranchified.” Fans will be asked to submit food items and vote on the top 16 to crown the “the Hidden Valley Ranch Tourney of Taste Champion.”

 

Role:
Art Direction, Interactive Design, Design Production

 

Agency:
Real Interactive