Since 2014, the Walter Scheel Medal has been awarded to personalities and institutions who have made outstanding contributions to the promotion of European culture of pleasure.

It reflects the diverse gastronomic traditions of Europe and commemorates the fourth President of the Federal Republic of Germany. Previous winners include Ferran Adrià, Giannola Nonino and Eckart Witzigmann. So much for that. Now, the rebranding.

The concerns: modernization, timeliness, increasing awareness of the award. With our new claim: “The European culture of pleasure – united in diversity” we summarize the underlying idea of ​​the award in a few words. Based on this, we designed the rebranding.

From the new logo and website to stationery and roll-ups for the award ceremonies to illustrations that represent each of the award winners, the appearance has been modernized without forgetting the traditional aspects. For example, the new logo includes Walter Scheel’s original signature.