Tif Comunicação, an advertising agency located in Curitiba-PR (Brazil), sends each new employee a welcome kit. This kit needs to be a small sample of what the essence of the agency is, the concept that permeates every job that is carried out and delivered to each client. That concept is "Beats and Bytes", the combination of creativity and data.

Together we developed a key visual by adding my illustrations to new elements that could convey this concept, along with some elements that already existed within a key visual that was already applied with the Tif Comunicação brand, since the agency's objective was not to develop a key look brand new, but rather update and modernize something that already existed.

From the key visual, the pieces of the Welcome Kit were developed. The result you can see below.