Carla Singer's profile

TAG Heuer - Carrera 60th


CONCEPT
AS WE BEGIN THE NEW YEAR, WE ARE THRILLED TO CELEBRATE THE 60TH ANNIVERSARY OF THE CARRERA BRAND. TO PAY TRIBUTE TO ONE OF THE FIRST AND MOST SOUGHT-AFTER PIECES, WE ARE FOCUSING ON THE ICONIC PANDA GLASS BOX 2447 SN, A TRUE TREASURE FOR HERITAGE AFICIONADOS. OUR CONCEPT REVOLVES AROUND THE DISTINCT PANDA DESIGN, WITH ITS STRIKING BLACK AND WHITE CONTRASTED DIAL. BY PLAYING WITH THIS CLASSIC MOTIF, WE AIM TO HONOR THE BRAND'S STORIED HISTORY WHILE ALSO CREATING A MODERN AND STYLISH TIMEPIECE THAT WILL CAPTURE THE ATTENTION OF WATCH ENTHUSIASTS AROUND THE WORLD.


WORK
ARTISTIC DIRECTION - PROJECT LEADER - PRODUCTION

by @parallelstudio
Motion by @spacesheep
Photos by @sebastien_finger
TAG Heuer - Carrera 60th
Published:

TAG Heuer - Carrera 60th

Published:

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