Reality 2013 – Newcastle Science Festival
The brief asked to rebrand a festival in Newcastle. I chose science and created a concept about experiencing science. A festival where you could be involved and gain hands-on experience. The brand touched on themes such as the senses, technology and the physical.
Misson Statement of Festival
To understand the world, we have to experience it. Our senses obtain the environment and provide the catalyst to learn. With the development in science and technology, our ability to experience the world has reached new levels of interaction, which pushes boundaries, both physically, and digitally.
Experience Science, Experience Reality.