Your body is flexible – your outerwear should be, too. Our good friends at Doug & Serge approached Fiction to create a dynamic online video for Canada Goose’ new product Technical Shells. Technical Shells are designed to thrive in high intensity pursuits, so we donned the attire to see if they are waterproof, windproof and breathable. Wow, did they ever hold up. Next time we’ll do up the hood.
Through our development with the Doug & Serge team, we collaborated on a highly detailed process of 3D modelling. Venturesome camera moves, 3D linework and detailed vector based info graphics highlighted the specific areas of the Tech Shells. In the end, the project turned out fantastic and now we’re ready for anything good ol’ Mother Nature throws at us.
Through our development with the Doug & Serge team, we collaborated on a highly detailed process of 3D modelling. Venturesome camera moves, 3D linework and detailed vector based info graphics highlighted the specific areas of the Tech Shells. In the end, the project turned out fantastic and now we’re ready for anything good ol’ Mother Nature throws at us.
Online promo
Client: Doug & Serge
Creative Directors: Dave Desjardins, Mike Spicer
Design: Mike Spicer, Solly Bulbulia (Doug & Serge)
3D animation, previz, editing, compositing: Dave Desjardins
2D animation: Mike Spicer, Dave Desjardins
Client: Doug & Serge
Creative Directors: Dave Desjardins, Mike Spicer
Design: Mike Spicer, Solly Bulbulia (Doug & Serge)
3D animation, previz, editing, compositing: Dave Desjardins
2D animation: Mike Spicer, Dave Desjardins
Tech Shell modelling, lighting, rendering: Redox Entertainment Inc.
Audio: Silent Joe
Audio: Silent Joe
