Background & Brief
Independent Teesside is the key to Teesside. It is a discount card which helps members discover new places, support local businesses and save money along the way. The idea of the card is not just about rewarding users for shopping local, but also to get them out there, trying different things and experiencing what Teesside has to offer.
Despite having a clearly defined service and powerful mission, Independent Teesside’s logo and visual identity were lacking. Independent Teesside wanted a logo and brand identity which represented both their service to businesses and consumers, as well as their unique, bold and vibrant personality.
Learn more about Independent Teesside here.
The Project
The solution is a bold and stylish, yet minimal logomark which combines all the elements of what makes Independent Teesside great. This helps to amplify both their services and personality.
In application, the identity is clear and defined, whilst utilising Independent Teesside’s existing and recognised colour palette. It is supported by a suite of brand assets and iconography that allows for a broader range of uses across different media.
Work done through VIA Creative; printed materials by Middlesbrough Printing
Compliments card included with Independent Teesside postal orders
