For over two years, I was in charge of the visual, UX, and product design for the largest entertainment sites in the world. I also managed the daily Snapchat channels and all the video graphics for the OTT channel—PeopleTV. Our major initiatives, in addition to the responsive redesigns of People.com and EW.com, ushered in unprecedented growth in page views and unique visitors—over 50 million MUVs, 4.3 million followers on Instagram, and 3 million+ a day on Snapchat. Both sites had a combined 120MM+ users consuming at least 2.5 pages per session and returning an average of 3x a month, resulting in over 750 MM PVs.
EXECUTIVE CREATIVE DIRECTOR: DOUGLAS PARKER
DESIGN TEAM: MARTIN SCHWARTZ, KAREN WERLING, HANNAH SONG, KAILYN MOORE, NOK ACHAREE, PABLO CLIMENT, EMMA DARVICK, BRANDON RITTENHOUSE, CINDY HUANG
A COMPLETE ENTERTAINMENT ECOSYSTEM
A FEW SNAPCHAT ANIMATIONS
REDESIGNED HOMEPAGE
STYLE PAGE
EW HOMEPAGE & NEWSLETTER
PEOPLETV VOD WEBSITE & APP
100 Best Celebrity Photos WEBSITE
PEOPLE HALF THEIR SIZE EDITORIAL FEATURE
THE AWARDIST MICROSITE
ADVERTORIAL MICROSITE FOR THE OLYMPICS
SHONDALAND EDITORIAL FEATURE
HOLLYWOOD'S ORIGINAL GONE GIRL MICROSITE
EW DATING APP CONCEPT
