Gourmeatry
Skills: Writing - Brand Messaging & Graphic Design - Visual Identity
Software: Canva, Adobe Illustrator, and Adobe Photoshop
Collaborator(s): Ally Caraig, Mary Anne Tabornal ,Miguel Quintos, and Sophia Santiago
This is a brand book for a company called Gourmeatry. The company aims to provide high-quality meat products through a world-class brick-and-click retail experience. The overall style of the brand design is rustic and minimalist. As a result, the colors chosen are browns and creams to give a warm and authoritative tone.
Deliverables:
Brand Message: For the brand message, we focused on communicating Gourmeatry's emotional, retail, product, and working experience. After speaking with the client, we created a new tagline and brand mantra that emphasizes that Gourmeatry aims to provide a high-quality and
memorable experience. Thus the tagline is good meat, great feast.
Logo: we decided to make it look like an emblem as well as a plate with utensils.
Business Cards: For the business card, we made it witty by including a bite mark. To stay consistent with the branding, we used the illustrations, typography, and color palette.
Illustrations: The illustrations were drawn in a chalk-board style to be consistent with the rustic minimalist style.
Other deliverables of this project include: stationary, uniform mock-ups,
and social media templates.
