Starting with a custom logotype and color palette, a complete identity was created for AURA Natural Pet. Traditional organic and holistic visual styles were abondoned in favor of a more unique and contemporary identity. Primary and geometric lettershapes represent the basic building blocks of a continued relationship with holistic and open-minded pets and owners. The blue palette, which symbolizes loving, nurturing and supportive values is accented by a bright and vibrant pink. This accent personifies intensity, harmony and a lasting trust in others. 

 

For the bottles, a general, blue label was designed and produced that could be used for different products. A custom, pink sticker template was created to give each product it's own unique identification. These stickers included small die cuts making the application to the bottle simpler.

 

Both the business cards and blue bottle labels were printed digitally on an HP Indigo Press using a new technique, similar to older thermography. This process builds up a plasticky, solid varnish as a finishing coat. I worked with Graphic Arts Studio to achieve a transparent .25 point stroke of this varnish at different intervals emanating from the logo positioning the logotype as an object that casts it's own aura, invisible to many and powerful in the right light.

 

AURA Natural Pet brings all-natural pet care products and alternative therapies to the conscious pet owner while aiding in the fundraising efforts of animal rescue organizations. A portion of all services and products is donated to rescue organizations. AURA focuses on providing safe, organic, affordable, responsible products for the discerning pet owner while giving back to the animal welfare community. All products are locally made in small batches using certified organic ingredients to ensure quality. AURA strives to educate pet owners on the benefits of using safe, natural, chemical free products.