In Colombia, some of the Qatar 2022 soccer matches were broadcasted in the morning. A problem for us, the bars and the fans,
because drinking in the morning is “SOCIALLY UNACCEPTABLE”. We discounted Heineken 0.0 to equal the minutes of the soccer games while the score stayed at 0-0.
Publicis Colombia
Chief Creative Officer : Camilo Carvajal
General Creative Directors: Juan Afanador / Anderson Quiroga
Creative Director: Santiago Gomez
Creative Copywriter: Manuel Espitia
Art Directors: Jaime Chacón / Camilo Garzon
Motion Artist: Daniel Mosquera
Video Producer: The Pub Production
