Swedish House Mafia
Live at Madison Square Garden 2011
This iconic show is now 12 years old, and is still a notable showcases due to the unique design and live immersive visual art. During the early stages of 'the teenies', a number of artists, including Calvin Harris, Swedish House Mafia, David Guetta, and Avicii, catapulted 'EDM' to the summit of worldwide culture. As a VJ I had developed unique live performance software to follow this trajectory interactively and organically into the main stream. I improvised this show live to the music.
"DJs are first electronic act to play-and sell out-iconic NYC spot"
The massive rig immersed the members of Swedish House Mafia, emphasizing the overall visual experience and music. Even from the nosebleeds, the huge circular structure—perhaps a subtle nod to their logo—made for arena-sized entertainment.
Interesting YouTube Comment:
"The things I'd do today to see this show with my own two eyes, absolutely unbelievable. I really can't wait until we have live EDM like this again. Knowing if I work hard, I'll be able to afford tickets to shows like these really motivates me."
Swedish House Mafia single-handedly turned Madison Square Garden into "Club MSG," there were moments where you had to remember where you were.
