NEW YEAR, BREW ME
Peet's coffee wanted to open in Dubai in January, and they wanted a creative campaign strategy. The budget proposed wasn't the best so the objective was to come up with an impactful campaign while making sure the budget isn't exceeded. The below proposal was dissected into three different phases. The client loved the creative approach and the pitch was a success!
Peet's coffee wanted to open in Dubai in January, and they wanted a creative campaign strategy. The budget proposed wasn't the best so the objective was to come up with an impactful campaign while making sure the budget isn't exceeded. The below proposal was dissected into three different phases. The client loved the creative approach and the pitch was a success!
PHASE ONE - TEASERS
In the visual direction, a minimalistic yet modern style was done using gradients inspired from the colors of the brand. The negative space in the cup has what Peet’s cup of coffee stands for. A fun script typeface with the main typeface of the brand was used to elevate it to a celebratory and festive campaign.
PHASE TWO - ANNOUNCEMENT
In the revealers, the focus is mainly on the products so everyone can get quickly that Peet's is now open in Dubai. The art direction is fun, modern, and it gives a happy new year kind of vibe. Doodles were added so it can be linked to the teasers.
PHASE THREE - LIFESTYLE
It would be great to push this campaign further by celebrating the people behind Peet’s so we can build a trust with the target audience. Models used in the below images are supposed to be replaced with models from a photoshoot.
DONE DURING EMPLOYMENT WITH NUDGE MEDA
