The Harry Potter Magic Caster Wand unlocks magic in the real world! Along with the app, the wand connects to your smart devices and activates multi-colored lights, sounds, and haptics. My team was responsible for the original concepts, wireframes, prototyping, design system, illustrations, animations, SFX, UX research, in-store sales experience, and everything in between. Check out our beautiful work below!
VP, UX/UI: DOUGLAS PARKER PRODUCT DESIGN LEAD: UYEN CAO
DESIGNERS: JESS LINDSEY, REECE KIM, KELLY KERLER, RYAN AQUINO, MYKKA CLAVERIA, JOHN SPALDING, LUTHER LOTZ, SAVANNAH JOYNER, BRENDA MALDONADO, JEFF HUANG
ILLUSTRATIONS: NAN LAWSON SFX: DAVID FAIRFIELD ANIMATIONS: YONG PARK
BRAND NEW DESIGN SYSTEM
UNLOCK AND MASTER OVER 60 SPELLS
JOIN YOUR FAVORITE HOUSE!
VISIT OLLIVANDER AND CELEBRATE YOUR NEW WAND
CAST OVER 70 PATRONUS ANIMALS
DUEL WITH YOUR FRIENDS
CONNECT AND CONTROL YOUR SMART DEVICES
CUSTOM ECOMM EXPERIENCE
3D Wand Rotator
OVER 200 CUSTOM ILLUSTRATIONS BY NAN LAWSON
LEVEL UP AND EARN BADGES
BUY THE WAND OR ELSE!
