The Ask
Be a force that connects consumers to remarkable car care experiences by becoming an essential partner in the preparation stage for summer road trips.
Illustration by Pete Llyod, Art Direction by Bianca Beltran
The Insight
Motor oil continues to be a category that’s low engagement, low interest, and governed by habit. However, Mobil 1, is the perfect partner. It's The Official Motor Oil of Road Trips.
The Solution
Connect, engage, and convert shoppers that are looking for car care solutions
that meet their needs during and after the summer driving season.
that meet their needs during and after the summer driving season.
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