As a Senior Brand Designer at Arq, I completed the brand design, Art Direction and guidelines for Dew Wellness, a brand whose target audience has a nostalgia and penchant for joyful, relatable brands.

Play and whimsy were the pillars of this brand which takes advantage of a custom-designed modern, bold logotype, a palette of fresh celery green, sky blue and tangerine, and a contemporary brand font pairing.