Ariso Skincare
BRAND STRATEGY, BRAND IDENTITY, PRINT & PACKAGING DESIGN
Ariso is a high-end natural skincare & wellness brand who creates high-quality natural products. The word Ariso’ means mirror, which reflects the core value of this brand – connection with your inner self and encouraging the self-love.
They aren’t just a regular skincare brand. Their mission is to help women discover their beauty through education and self-exploration. Ariso brings an ethical and safe beauty solutions that help reveal your most beautiful and authentic self.
DEEPER MEANING
Since the brand name means «mirror», it felt right to go with a symmetrical logo mark that would convey the idea of reflection. It was also important to weave in the idea of sustainability and the natural origin of the products’ components.
The butterfly icon we came up with was instantly ticking all the boxes and was perfectly merging all the above ideas together, connecting nature, beauty, sustainability and reflection. The logo mark consists of two reflected leaf images, beautifully creating a unique butterfly shape.
