Granny's Saucery is an Artisanal Tomato Puree & Organic Olive oil for busy moms who need wholesome food for their families and little ones.
Every mom we met complained about the process of making fresh tomato puree, so Granny Saucery existed!
Granny Saucery story:
Being born & raised in eastern culture, we treasure fresh homemade tomato puree … it is the essence of our cuisine dishes.
Although making fresh tomato puree is a hectic process it is a must, every mom we knew hated the process of milling and stocking on tomato puree. they need a quick solution just like their homemade to save their time & effort, especially when hungry kids start their tantrum ceremony they can’t wait for the homemade frozen tomato puree to defrost which leads some time to jar breakage and an anxious mother. from there Granny's Saucery was born. 👵🏼 🍅
Our journey began in September 2019.
we swept the market trying to find locally produced tomato puree-based products that are freshly made with no preservatives & no additives but we couldn't find a satisfactory one. Even though they claimed that it was additives-free, it tasted bitter and changed color after a while.
After many trials, we perfected our recipe inspired by Italians that can last for a year outside the fridge without artificial preservatives using the home-canning method.
The products came out clean, freshly produced, tasty, and most important it saved a ton of effort and time for most of our clients, WIN!
Building a distinctive brand that every customer won’t forget
The logo has to be simple easy to remember and distinctive, everyone who saw the brand, experiences immediate relief which encourages them to try our products.
Brand Board
Products & Packaging
Tomato puree-based products:
Basic puree
Roasted tomato sauce
Marinara sauce
Cooked puree
Seasonal products:
Minced Baladi garlic
Minced Onion
Minced Ginger & Garlic
Olive Oil based products:
Garlic Confit
Sundried Tomatoes
Olive Oil products:
Organic Olive oil “3 sizes”
Herbs infused Olive oil
Other products:
Creamy Mushroom sauce
Edutaining moms through Social media
Content creation & Collab
Most of our clients fetching the internet trying to find a recipe they can cook everyday, a worthy nutritional information that could make their life better and easier, therefore, we focused our activity on social media especially Instagram where our target audience present.
we cook traditional recipes with a twist using our products to help mom's everyday question "what should I cook today 🤷🏻♀️?"
Driving random, interesting questions through stories
Creating content that drives real customers is very important… educating moms about their everyday choices, ingredients, and nutritional information.
Video Blogging
Challenges we encounter
One of the biggest challenges we encounter is keeping our products fresh until they reach our customers. The solution is that the process has to be clean from start to end, jars have to be sterilized and tomatoes have to be picked one by one to ensure the skin is intact and doesn’t show any spots or illness.
2nd challenge is the delivery, dealing with courier companies was very hard for the food business, therefore, we hired a freelancer courier to ensure direct delivery.
Our Numbers
2020 - 2022 Year
Sweet moms talks
Disclaimer 1:
All our content is authentically created by us, and all photographs and videos are copyrighted to us.
Disclaimer 2:
This project is created and run by me only, as hard as it seems I enjoyed working on this project, and most important this project was a leap learning curve in my life.
Thank you 👵🏼
