Video
Circularity with tentree
Circularity with tentree
Role
Motion Animation, Storyboarding
Tools Used
Adobe After Effects, Illustrator
Introduction
For the launch of tentree's new Circularity campaign, I was tasked with creating a step-by-step instructional video detailing the new all-in-one solution that resells or recycles your old tentree clothing so that nothing goes to waste.
The video was created with responsiveness in mind, as the brand planned to launch the campaign video on all social media channels, including Youtube, Instagram, Facebook & LinkedIn.
Video Objectives
1. Raise awareness on the new recycling program
2. Educate the audience about how to recycle their old tentree clothing
2. Drive traffic to the Circularity landing page
Responsive 9x16 Launch Video posted on Instagram
Animation Breakdowns
I prefer to have my project files very organized.
Here is a breakdown of how the phone interface was layered and animated.
Here is a breakdown of how the phone interface was layered and animated.
