PNET BLACK FRIDAY CAMPAIGN
BACKGROUND
Pnet, marketed as South Africa's no. 1 job site, asked us to run a mini campaign for the month of November in an effort to increase awareness and exposure to the small-medium enterprises (SME) audience.
THE ASK
Pnet wants SME's to understand that they are more than just a job board. Rather, Pnet wants SME's to understand that they're job - matching technology helps them stand out from competing job boards.
Along with that, Pnet wants to emphasize the value that they bring as a job-matching, job-tech platform, making it easy to find the perfect candidate while giving one's company exposure.
The two marketing objectives that Pnet had for this campaign were:
1. Awareness, to further bring attention to Pnet's job-matching technology, making it easier to find the perfect candidate whilst still giving the company exposure.
2. Lead Gen, to attract SME's to fill in a contact form and sign up for Pnet. To entice SME recruiters, Pnet wanted to communicate a Black Friday deal available for the month of November.
EXECUTION
With regards to execution, we wanted to emphasize the messaging of 'Smart insights. Smarter recruitment,' and lean into the fact that what makes Pnet unique is their state of the art job-matching technology. For the awareness phase, we created videos sized for both LinkedIn and Facebook, while the Lead Gen creative included videos sized for LinkedIn and Facebook, as well as a static carousel for Facebook.
AWARENESS VIDEO
HEADLINE: Get the best with Pnet.
DESCRIPTION: Smarter Recruitment.
POST COPY: Get the best for your business with Pnet’s advanced job tech. Reach millions of jobseekers and find the perfect people for your business. #SmartInsights #SmarterRecruitment
CTA: Learn more
LEAD GEN VIDEO
HEADLINE: Get the best with Pnet.
DESCRIPTION: Smarter Recruitment.
POST COPY: Do what's best for your business this Black Friday
with a tailored recruitment package from Pnet. #SmartInsights #SmarterRecruitment
with a tailored recruitment package from Pnet. #SmartInsights #SmarterRecruitment
CTA: Sign up
LEAD GEN STATIC CAROUSEL
Post Copy:
Do what's best for your business this Black Friday
with a tailored recruitment package from Pnet. #SmartInsights #SmarterRecruitment
with a tailored recruitment package from Pnet. #SmartInsights #SmarterRecruitment
[Sign up]
