Assignment: Come up with an innovative and sustainable business idea and execute the branding process for it by following the Double Diamond Model.
My roles in the project were: basic visual identity design, advertising and copywriting, collaborating on the competitive analysis and benchmarking, and budgeting.
Here you will see just a sample of the visual identity, including some of the patterns I developed, as well as the sample adverts I made. I hope to polish and implement this business idea eventually to help my home country make up for its lack of recycling plants. If proven successful, the goal would be to expand within the country, then Central America, and then the rest of LATAM.
Bottle Render Prototype by Angie Durán
