Peer-to-peer lending platform SAVY is a brand in the rapidly growing field of electronic banking, designed to meet the specific needs of borrowers. It was interesting to work on SAVY's advertising campaign, encouraging people to choose SAVY as an alternative to traditional banking. SAVY's key promise to borrowers is "We look humanly". The human relationship and the flexibility dictated by it, when looking for suitable borrowing opportunities, only confirms how important the psychological needs of a person are when making decisions when borrowing.
Creative: Marios Agency
Production: WideWings
Director: Mantas Skrupskelis
Photograpy: OKTO
Postprodution: Gintarė Mačiulienė
