Produzir a campanha de Carnaval 2023 da cerveja Itaipava foi mesmo pra começar o ano com o pé direito. Agora mais do que ansiosos para tirar as fantasias do armário e cair na folia, estamos para ver todas as peças nas ruas. Em mais uma parceria com os nossos amigos da W/McCann, produzimos os seis key visuals da campanha e as animações 3D. Prepare os confetes e venha conferir todos os detalhes desta nova produção Estúdio Ícone.
Producing the 2023 Carnival campaign for Itaipava beer was the way to start the year off right. Now more than eager to take our costumes out of the closet and join in the festivities, we're excited to see all the pieces on the streets.
In another partnership with our friends at W/McCann, we produced the six key visuals of the campaign and the 3D animations. Get ready with the confetti and come check out all the details of this new production by Estúdio Ícone.
Creative Director: Paulo Botelho
Producer: Fernanda Leme
3D Artists: Matheus Sant'anna, Alexandre Cardoso,
Gilberto Ribeiro and Doug Alexis
Post Production: Paulo Botelho
Producer: Fernanda Leme
3D Artists: Matheus Sant'anna, Alexandre Cardoso,
Gilberto Ribeiro and Doug Alexis
Post Production: Paulo Botelho
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