Problem
Nowadays in Italy 1 child out of 4 is at risk of poverty. Save the Children has asked us to bring to light the problem
at the national level and open a real dialogue with the institutions.
Solution
Nowadays in Italy 1 child out of 4 is at risk of poverty. Save the Children has asked us to bring to light the problem
at the national level and open a real dialogue with the institutions.
Solution
An integrated campaign that brings politicians back to their own childhood.
Case history ENG
Case history ITA
Print
Linkedin
We created some fake proflies of poor children, then we asked for a job in order to help their family.
Radio 30"
Event in Roma
AWARDS
2 Bronze + 1 Shortlist at ADCI
2 Shortlist at ADCE
2 Bronze + 1 Shortlist at ADCI
2 Shortlist at ADCE
1 Silver NC Awards
CREDITS
Agency
Agency
GREY
Executive Creative Director
Roberto Greco
Creative Director
Francesco Fallisi
Simona Angioni
Art Director
Gaetano Cerato
Copywriter
Luca Pedrani
