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Boston University Bike Helmet Program

11x17 poster
Monitor size
Business cards with QR code for more info
On the BU site
BU site under fold
 
With the intent of promoting bike safety, Boston University wanted a humorous angle that showed safety comes first. We ended up with "Helmet Hair is BEAUTIFUL" to show that it's okay to have messy hair at the cost of safety.
 
This project was a fun opportunity to schedule and direct a photoshoot, and do some deep Photoshop work with a greenscreen. We're reminded, as always, that selecting hair BLOWS.
Boston University Bike Helmet Program
Published:

Project Made For

Boston University Bike Helmet Program

Project advertising Boston University's campaign supporting the use of bike helmets; a fun, humorous way to discuss a serious safety concern.

Published: