ZOTMAN PIZZA
Packaging Design & Logo
TERMS OF REFERENCE: to create a design for rectangular pizza box for retail in the markets of Europe, the USA and the UK. Because Generation Z is the primary consumer of Zotman Pizza, the design needs to reflect the interests and passions of this demographic.
SOLUTION: to create an illustrative design using simple geometric shapes, indirectly referring to popular games with a similar cubic style (Minecraft, Dragon Quest Builders, etc).
When creating a logo, it was decided to adhere to the given concept, so the typographic sign and the graphic element both have rectangular shapes. The logo symbol is a combination of the letters Z (Zotman), P (Pizza) and a "dot" next to them, which in turn is a reference to the famous computer game Snake, where the player controls a snake and collects food.
"Ice" pizza design is presented here in two color combinations.
Thanks for watching!
