Lilith | Branding | Packaging

Lilith

Identity and packaging for a prospective skincare brand that creates indulgent lifestyle products with exotic ingredients.

beauty elegant graphic design packaging design serum skincare

Overview

Lilith is a luxuriant brand which makes use of authentic, exotic ingredients to craft its products to the utmost quality. It aims to provide the elite with rich hand crafted products with rare ingredients and formulae, that is unavailable in the market. It will primarily be available in upscale boutique stores like Sephora to cater to consumers who use and require niche beauty and skincare.

Tagline

Perdu Amourex - Lost in Love

Target

The line will be marketed as a luxury brand and will target women in their 30s. She is seen at her office and at elite parties dressed in a classy elegant fashion. She takes pride in her career and is conscious of her societal image.

Lilith, the biblical primordial deity is a symbol of a powerful luxuriant woman who lived life on her own terms. This brand is for the modern day Lilith, a successful, independent woman who lives life to the fullest."

This typography was chosen due to the clean elegant strokes and bold appearance which pairs well with the brand story and enhances brand identity. The colours chosen are deep, rich luxurious colours derived from the market study to ensure brand reach to the requisite clientele."

Lilith is a luxuriant brand which makes use of authentic, exotic ingredients to craft its products to the utmost quality. The logo is a perfectly crafted to symbolify this luxury."