Menopace: first medicine brand who talks about menopause
Despite the fact that every woman goes through menopause, this conversation is stigmatized in our society. Even gynecologists bashfully avoid it and don’t talk about the quality of life of women during this period. Menopace is the first medicine brand in Russia that started a discussion of such an important topic. Here it was important not to make another “pharmaceutical video" but to give a voice to the women themselves.
Production: Gertum
Producer: Leonid Kabaylov
My role: copywriter & interviewer
