SPOTIFY CIVIC ENGAGEMENT | NIGERIA ELECTIONS 2023
CONTEXT
Spotify has used its influence with its users and fans to create a global movement around civic engagement, encouraging the younger generation to register to vote and get out to the polls, as well as help provide its fans with the necessary resources to help them make informed decisions.
THE ASK
Spotify asked that we develop several tactical posts leading up to the general elections, talking to and encouraging the younger generations (Gen Z/Y) to head to the polls and vote. We were tasked with creating five posts leading up to election (20 - 24 February) as well as one Election Day post for 25 February.
EXECUTION: IN- APP BANNERS
EXECUTION: PUSH NOTIFICATIONS
HEADLINE: Ready for Election Day? [23]
BODY: Make sure you clean up your PVC, don’t dull. [44]
HEADLINE: E Choke! Election Day is almost here. [38]
BODY: Get ready to cast your vote on Saturday, 25 February. [54]
HEADLINE: It’s the PVC for me. [20]
BODY: Remember your Permanent Voter’s Card when you head to the polls, no yawa. [74]
HEADLINE: Play your part! [15]
BODY: Ehen! Let your voice be heard at this year’s General elections on 25 February. [79]
HEADLINE: Just a few more days to go… [28]
BODY: Get ready to head the polls on 25 February with your fren. [59]
HEADLINE: Flex for Election Day. [24]
BODY: Get involved and go out to cast your vote at today’s general elections! [72]
Copywriter: Tshiamo Moloko
Designer: Dean Southwood
