Lovemark Diamond K11 Musea

Diamonds for Everyday Sophistication.

With over 30 years of experience in making and designing fine jewellery for retailers globally, Lovemark Diamond has built on a rich heritage as a diamond-cutting house in Antwerp to launching a fully-fledged jewellery brand in 2017. For Lovemark's second pop-up store, House of Forme continues to deliver an intimate environment inspired by the discovery of the earth’s most precious elements that emphasise the elegant simplicity of natural forms.

House of Forme worked with the client on the interior design, visual merchandising, brand environments and project management of the client’s second pop-up store in K11 Musea, a premier shopping mall in Kowloon, Hong Kong.

See their website: lovemarkdiamond.com

Curating An Inspirational Journey.

Set underneath an escalator, our design for this intimate space pays homage to the formation of the world's most adored treasure. Taking inspiration from organic shapes, colours, and textures discovered in diamond cave mines and stone quarries to celebrate the diamond's transformative journey from its raw beauty to an exquisitely polished sparkle.

Intentionally designed to mimic stone structures found in stone quarries, our curated display units invite customers to enter the pop up store at all angles. Each of the display unit varies in height and purpose, serving the brand’s diverse collection, with higher ones displaying necklaces and lower ones for flat-lay products. Taking the customers on a curated journey through nature.

Reflecting the Raw Beauty of Diamonds

To compliment the existing nature backdrop of the escalator, mirror finished clouds fill the ceiling of the pop-up, reflecting the exquisite products in the displays below. Chrome finished poles retraces the gleaming paths of raindrops from the clouds to the ground as well as technical structures.

At the back, the walls are of liquid metal finish and signages are of chrome to maximise light from all angles. The back wall also cast reflections of water ripples to enhance our nature themed concept. Furthermore, materials such as beige faux leather and shiny rock visual merchandise displays contribute to holistic atmosphere of radiance.