Leaders of construction road equipment – Dynapac define innovation with their world class range of pavers, compaction and service equipment. Their motto of partnering with clients on the road ahead has a sustainable approach, driven by a promising and trusted experience in this segment.
We discussed the LLC range, uses, benefits and more with the client. Our team discussed the point of focus, target audience and design complexity. Post a brainstorming with client, our creative team got together to hand sketch drafts for the design. We decided to create the copy first for the ad.
We used Dynapac corporate color guidelines throughout the design. It was decided to used QR codes in the ad, for both social and communication. We included these codes that required just a camera function to scan the code and which took the reader directly to the website or contact information for Dynapac.
Results
The ad was run successfully in print. The client was happy to see it deliver to all their requirements. Although the ad was in conventional print media, the inclusion of QR codes, added a digital touch to it, which created a unique impact on reader.
